Free PDF Copywriting for the Electronic Media: A Practical Guide, by Milan D. Meeske
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Copywriting for the Electronic Media: A Practical Guide, by Milan D. Meeske
Free PDF Copywriting for the Electronic Media: A Practical Guide, by Milan D. Meeske
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COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.
- Sales Rank: #657341 in Books
- Published on: 2008-01-03
- Released on: 2008-01-03
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.88" h x .76" w x 8.50" l, 1.51 pounds
- Binding: Paperback
- 336 pages
Review
"Milan D. ""Mike"" Meeske (Ph.D., University of Denver) is a professor of radio and television and Director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has authored many journal articles, is co-author of ELECTRONIC MEDIA IN GOVERNMENT, and has written chapters for several other books."
About the Author
Milan D. "Mike" Meeske (Ph.D., University of Denver) is Professor Emeritus of radio and television and former director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has published numerous articles in journals such as JOURNALISM QUARTERLY and JOURNAL OF BROADCASTING & ELECTRONIC MEDIA and served on the Board of Directors of the Broadcast Education Association. He is coauthor of ELECTRONIC MEDIA IN GOVERNMENT and has written chapters for several other books.
Most helpful customer reviews
2 of 3 people found the following review helpful.
well written, but out of date
By Blaine Allen
Since this book is from 1998, it's quite out of date and doesn't cover many new media or ideas from the last few years.
0 of 0 people found the following review helpful.
Great resource for writer producer
By LW
This is an excellent book that I use to cover broad categories of radio, TV, desktop publishing and more for my Corporate Media Production class. I would give it 5 stars, except that the web and social media information is very dated.
0 of 0 people found the following review helpful.
Great Investment
By Latarsha Nesbitt
I'm really enjoying this book it's helping me to understand my class assignments. It's a great book to read. I would recommend this book to anyone who has a business and want learn how to write a commercial.
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